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What's In A Label Adam Lambert Fans Are About To Find Out

What’s In a Label? Adam Lambert Fans Are About to Find Out

This week, April 21st to be exact, Adam Lambert releases a requiste pre-album single called “Ghost Town” to a throng of thirsty fans who have been three years waiting for more original Adam Lambert music.  

The question many of Adam’s long duration core fans have is:

“What kind of investment is Lambert’s new label, Warner Music Group (WMG) making to promote their new artist and his upcoming album titled The Original High?” and “Will this be the year for Adam’s music to dominate the charts and get radio play?”

Despite the extended wait for new music, the Glamberts have managed to thrive on a once-in-a-lifetime opportunity to witness Lambert’s vocal engine and performance chops firing on all cylinders during his 2014-2015 world tour as frontman to rock legends Brian May and Roger Taylor of Queen.  

The tour reviews and audience reaction were unified in positive accolades for not only Lambert, but the entire Queen + AL concert experience being masterfully staged by an elite and professional team.  

Lambert is now aptly poised to take his solo career to supersonic heights from a golden launch pad supported by the stellar tour revews, his new label WMG, his management DMG, the UK public relations firm Edge Publicity, and of course, his current partnership with dynamic hit producers Max Martin and Shellback for his new album “The Original High.” 

Aligning Stars

Starting on January 29th 2015, fans have received a steady drip of information such as:  album title, song title, flirtatiously chosen snippets, lyric hints, magazine covers and pop headlines all leading up to “Ghost Town’s” launch day of April 21st.

It’s a new era that is about to unfold, Lambert says and further describes this project as fresh, yet dark, grounded, yet surreal.  (HungerTV Interview)

The lucky few who have heard Ghost Town’s full 3 minute and 28 second play seemed to have succumbed to it’s ‘voodoo’ as they spout unique strings of adjectives to describe that first listen.

From a simple but powerful “WOW” to more urban-esque expresions such as:

“bonkers… stabbing synths….explosion of whistles”

 “massive… house-y thump” 

 “ dusty and spacious…brooding, pulsating” 

 “beat-tastic, witchy housey minmalism” 

 “haunting.. addictive… dirty dancefloor donk.”

All of the pre-launch sensory teasers and melt in your mouth nuggets are looking, tasting and sounding mighty fine, a bit mysterious, yet synchronized like a rare series of aligning stars stealthly exerting their forces to energize market anticipation. 

From this author’s  point of view, and as a seasoned fan from Adam’s Idol beginnings, the good news appears to be that Lambert’s team players and his new label are at mission control, running the show, and it is a beautiful thing!

The Difference Three Years Can Make

With just a bit of research and a look through the IFPI Market Report 2015, one can almost hold their footing long enough upon the shifting sands of the music industry to observe that Warner Music Group could be the right label at the right time for Lambert’s new album in 2015.

WMG CEO Steve Cooper remarked clearly in December of 2014 that WMG is accelerating it’s commitment to embrace the digital transformation and to build and secure sustainable and fair compensation models for artists and their label.

REMINDER:  In May of 2012 Lambert launched  the”Trespassing” album (under the label RCA) and although it garnered him the title of first openly gay artist to debut an album at #1 on the Billboard’s Top 200; the momentum faded. There was no American tour and the highly praised compilation of songs with its series of eclectic overlooked hits is now a rare gem waiting to be discovered by a new audience that flocks to Adam’s music portfolio after hearing his new Era 3 album: “The Original High.”

Bean Counting

Looking back to 2012, (Global) digital channel platforms such as streaming and permanent download were growing boldly in revenue but not quite ready to leap frog physical format sales.

Step forward to 2014 and the numbers show that digital channel revenue and physical format revenue are neck in neck, both holding 46% and the remaining 8% share attributed to performance rights.

piecharts

The stage is now set for 2015 to be the watershed year that sees a new leader. Digital revenue will likely dethrone the long standing king of physical sales.

Question is: What does this all mean for Adam’s “The Original High” album and how fans choose to ‘consume’ it?

More Beans

If one drills down a bit further into the market stats in the IFPI Market Report 2015, there are some key points to consider regarding the balancing act split between consumer trends of buying physical and/or going digital.

First Day of Gifting and Celebrating Adam Lambert Music Keep buying physical – compensation to the artist is clear

 First, physical purchases of CDs may be declining on the whole in the USA, but the 2015 revenue promises to remain as solid importance and should not be overlooked because in contrast, the robustly growing digital access services such as Spotify, Rdio, YouTube, Beats and others are still hammering out compensation models for artists and rights holders. This is a work in progress and getting the revenue into the artist’s pocket has not been fully realized.  

As inferred earlier, Warner Music Group is leading the charge to innovate and evolve with consumer preferred trends through partnerships and business models that close the ‘value gap’.

The value gap essentially refers to the fact that revenue growth for digital streaming channels and other platforms who rely on music as key content are ‘milking’ the music, but the value is not always returned to the artists and other rights holders in fair proportion.

Narrowing the value gap involves the additional challenge of redefining the perceptions of the youngest demographic  of music consumers who are conditioned by exposure to  ‘freemium’ streaming tiers, Youtube, and other downloading sources to view music with shades of systemic entitlement rather than as a creation with value that should be paid for. (The Swift scare)

Second Day of Gifting and Celebrating Adam Lambert Music Downloaded sales build Top Chart excitment

 Second, while digital streaming is forward in growth, the download of permanent digital music such as iTunes and Amazon is declining, but the permanent download share (as per 2014) still represents the greatest revenue within the combined digital platforms.

Additionally, the download sector continues to exert an upper hand when defining influence for radio play, charting and RIAA certifications.

Eleventh Day of Gifting and Celebrating Adam Lambert Music Streaming songs boosts longevity metrics

Third, and continuing the concept of influence rather than revenue in the US; the music industry ecosystem is coming to terms with measuring and integrating many data sources as viable influence patterns into the Billboard and Nielsen Entertainment top ranking lists. This shift in standards for metric sources bodes well for a broader field of artists.

For instance, physical sales may push a song or album to the top of the charts the first week, but now with the influence of song streams being counted;  the ‘bump-and-slump’ effect that is typical for physical sales could be minimized.

Artists will have the opportunity to maintain solid charting positions based on inclusion of weeks, months or more of real time listeners staying engaged with their music. Additionally, artists who do not debut in the Top lists could make a slow climb in popularity and be recognized for this as their audience grows and remains loyal by consistently streaming digital.

Conclusion

The orchestration and choreography of Adam Lambert’s new music release by his team (while navigating the ever changing playing field) looks very promising for 2015. His label, WMG is clearly investing in the overall success of his talents and WMG stands as a key player in the transition to digital platforms and pushing for fair compensation models. The partnership looks like a good match.  

In summary:

  • Physical sales are still a primary revenue source =  Buy the CD from stores and online.
  • Permanent download milestones are influencing perception and momentum = Download from iTunes or Amazon or other.
  • Digital streaming platforms are positioned to provide measured popularity buoyancy to keep the music in the eyes (ears) of the public for a longer period of time = Stream those songs! Choose a subscription like TIDAL, Spotify, Beats and more.

As an opinionated writer, this author believes (lyrically speaking) Glamberts are more than ready to “listen to music again.” Coming soon will be the music video(s),  live promos, performances, radio play, guest appearances, interviews, and a heap more excitement generated by Adam Lambert as “The Original High” is rolled out this summer. The fun is just beginning and despite my “Ghost Town” fever; Adam’s “Cuckoo” lyrics are on my brain:
“I’m swinging off of my hinges….. the crazy train is ready to roll.”

Adam inspired The Ultimate Guide to Adam Lambert Fan Resources May all your Berting be inspired!

Witten 4-18-2015 by @noskerdycat

Data sources are linked within the text.

 

 

 

Summary
Article Name
What’s In a Label? Adam Lambert Fans Are About to Find Out
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“What kind of investment is Lambert’s new label, Warner Music Group making to promote their new artist and his upcoming album titled The Original High?”
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  • Sherry

    Excellent article and so much valuable information. Thanks for all your hard work on this.

  • Linda Clark Glambert

    Looks like Era 3 for Adam Lambert has all the necessary components to bring home the Gold. WMG has one of the most valuable commodities in the “FYE” World. My dream is to see Adam gain all the music awards he deserves. He’s at the top of his game and his new team is right there with him, Bravo!!!

  • glamity58

    Thanks for the great article to get us Glamberts all excited and geared up for the next few months. Adam deserves to be a huge star. I am so proud of what he’s accomplished, but I really want more. He should be all over radio and TV with his music. I hope this is his chance.

  • 6plus12

    Thanks very much for the information and guidelines – invaluable information –

  • WingedHeart

    Many thanks for this very informative article. I am so happy that WMG is doing what appears to be a bang-up job promoting Adam on Twitter and, I imagine, other social media. Glamberts, myself included, have been thanking them repeatedly for doing what RCA did not do. With the talent Adam possesses, and his world-wide popularity, he deserves this backing. I’m sure WMG is going to make plenty of money from “The Original High,” and I can only hope Adam gets the accolades he deserves from music critics in the US, as well as airplay.

  • Random Medley

    WOW so much more than bubble gum journalism. This is a fantastic read full of information. Thank you.